Wu launched his ready-to-wear line of clothes with earnings from his years of doll designs, His first full collection debuted in 2006 and won the Fashion Group International's Rising Star award in 2008. Jason Wu's dresses were photographed underwater by Howard Schatz for Delta Faucet Company's Brizo branded faucet campaign in 2006. In 2008 he was nominated for the Vogue Fashion Fund award. Bruce Weber shot the designer for W magazine's "Summer Camp" portfolio last July.
Michelle Obama was introduced to Wu by André Leon Talley, Vogue Magazine's editor-at-large, who had been advising the future First Family on their appearance. She bought four dresses from Wu early in the year, wearing one of them for a segment on Barbara Walters Special shortly before the November 2008 election, prompting many in the media to consider her his "career-launcher".
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