Those of us who have been to a fashion show or who have at least live streamed them, know what a chaotic mess they can be, not to mention backstage, were the models have all of 45 seconds to one minute to get hair/makeup touched up while dressing and undressing to get back on the runway. We are also use to major shows kicking off 15-20 + minutes late, not with Santa Fe Fashion Week!
May I introduce you to SFFW’s newest member Ezra Estes the Fashion Coordinator, my question to Ezra was, what is a fashion coordinator? All that I have mentioned above is exactly what they do. Such things as keeping a clear path for models to *run* through while undressing/dressing, making sure the flow of the runway is consistent and flows and that designers are able to breathe. When I asked Ezra about major shows here in New York starting 15-20 minutes late, would I expect that from SFFW, he assured me if he has anything to do with this, this will not be the case…whew, what a relief!