Tavi Gevinson (born April 21, 1996) is an American fashion blogger. She began her blog, "Style Rookie" on March 31, 2008 at age 11. Initially, her parents did not completely know what Tavi was doing until she asked for their permission to appear in a New York Times magazine story. Since then, she has had as many as 50,000 readers.
While Gevinson describes herself as a "tiny 13 year old dork that sits inside all day wearing awkward jackets and pretty hats", many look to her for style inspiration. In mid-2009, Gevinson partnered with the London-based Borders&Frontiers to design and sell her own t-shirt.
In August 2009, she appeared on the cover of Pop magazine, which feature photographs by Jamie Morgan and was designed by artist Damien Hirst. Since then, Tavi has been featured in the View section of the December/January 2010 issue of Teen Vogue magazine and February 2010 issue of the French Vogue. Bloggers like Tavi have been referred to as the "frontline of fashion" She has also become a regular guest at fashion shows and a muse for designers in Tokyo. She is also partly inspiration for Rodarte's line at Target. Most recently, Gevinson was named a "Vogueista" by Vogue Italia with friend, Kristin Prim.
In October 2011, she appeared on the cover of Paris-based fashion magazine L'Officiel's 90th anniversary issue.